Designing for Green and Grey: Insights from Single-Use Plastic Water Bottles

The increase in bottled water consumption is fuelled by, along with lifestyle changes due to urbanisation, a pervasive trend towards health, safety, and wellness, such that some women and older people have been found to drink only bottled water. The global bottled water market grows by 10% each year and shows the fastest growth in Asia and South America. The market of Korea, one of the Asian countries, has also shown steady growth since its formation in 1995. Its size was approximately USD 400 million in 2015, then increased by 15.5% from the previous year to USD 600 million in 2016, and became USD 677 million in 2018.

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